Privacy Policy

Avery Rouen Home Solutions LLC D/B/A Rheace Contracting

Effective Date: 01/01/2026
Last Updated: 12/10/2025

1. Introduction

1.1 Our Commitment to Privacy

Avery Rouen Home Solutions LLC d/b/a Rheace Contracting ("Company," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy ("Policy") explains our practices regarding the collection, use, disclosure, and protection of information that we collect through:

Our website at www.rheacecontracting.com (the "Site")
Our mobile applications (if any)
Our social media pages
Email, text, and other electronic communications
Offline interactions and communications
Any other means through which you interact with us

1.2 Scope and Legal Compliance

This Policy complies with applicable privacy laws including:

California Online Privacy Protection Act (CalOPPA)
EU General Data Protection Regulation (GDPR)
California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA)
Other applicable federal, state, and international privacy laws

1.3 Construction Industry Context

As a construction company, we may collect and process information related to real property, construction projects, and home improvements. This Policy addresses our specific practices in handling such information.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

Contact Information:

Full name
Email address
Phone number(s)
Mailing address
Property address

Project Information:

Project type and scope
Budget range
Timeline preferences
Design preferences
Property details and specifications

Business Information:

Company name (if applicable)
Business address
Tax identification numbers
Insurance information
License numbers

Financial Information:

Payment method details
Billing information
Credit references
Financial qualifications for projects

Communication Content:

Inquiries and questions
Feedback and testimonials
Complaints and concerns
Project specifications and requirements

2.2 Information We Collect Automatically

Usage Data: When you visit our Site, we automatically collect:

IP address and approximate location
Browser type and version
Device type and operating system
Referring website or source
Pages viewed and time spent
Links clicked and actions taken
Search queries on our Site
Date and time of access

Tracking Technologies: We use various tracking technologies including cookies, web beacons, and similar technologies as described in Section 6.

2.3 Analytics and Tracking Services

Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information such as:

How often users visit our Site
What pages they visit when they do so
What other sites they used prior to coming to our Site
Demographics and interests data (when available)

Google's ability to use and share information collected by Google Analytics about your visits to our Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on.

2.4 Information from Third Parties

We may receive information about you from:

Public records and databases
Credit reporting agencies
Insurance companies
Subcontractors and vendors
Social media platforms
Marketing partners
Referral sources

2.5 Children's Privacy

Our Site and services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will promptly delete such information in accordance with the Children's Online Privacy Protection Act (COPPA).

3. How We Use Your Information

3.1 Primary Purposes

We use your information for the following business purposes:

Service Delivery:

Respond to inquiries and requests for quotes
Prepare proposals and contracts
Perform construction services
Manage projects and timelines
Coordinate with subcontractors and suppliers
Process payments and billing

Communication:

Send project updates and schedules
Provide customer service
Send important notices and alerts
Respond to questions and concerns
Send invoices and payment reminders

Business Operations:

Verify identity and eligibility
Conduct background checks (where permitted)
Maintain business records
Comply with legal obligations
Prevent fraud and ensure security
Resolve disputes and enforce agreements

Marketing and Improvement:

Send promotional materials (with consent)
Analyze and improve our services
Develop new services and offerings
Conduct market research
Personalize user experience

3.2 Legal Bases for Processing (GDPR)

For users in the European Union, we process your information based on:

Contract Performance: To fulfill our agreements with you
Legal Obligations: To comply with applicable laws
Legitimate Interests: To operate and improve our business
Consent: Where you have provided explicit consent
Vital Interests: To protect health and safety

4. How We Share Your Information

4.1 Service Providers

We share information with trusted service providers who assist us in:

Website hosting and maintenance
Email and communication services (including email marketing platforms)
Payment processing
Customer relationship management
Analytics and performance monitoring
Marketing and advertising
Legal and professional services

All service providers are contractually required to protect your information and use it only for specified purposes.

4.2 Business Partners

We may share information with:

Subcontractors working on your project
Suppliers and material vendors
Architects and designers
Engineers and consultants
Insurance companies
Financing partners

4.3 Legal Requirements

We may disclose information when required by:

Court orders or subpoenas
Government investigations
Law enforcement requests
Legal proceedings
To protect our rights and property
To prevent illegal activities
To protect health and safety

4.4 We Do Not Sell Your Information

Important Notice: We do not sell, rent, or trade your personal information to third parties for monetary consideration. Under California law, sharing information for valuable consideration may be considered a "sale." We do not engage in such activities.

5. Data Security

5.1 Security Measures

We implement appropriate technical and organizational measures to protect your information, including:

Encryption of data in transit and at rest
Secure servers and hosting environments
Access controls and authentication
Regular security assessments
Employee training on data protection
Incident response procedures
Physical security for paper records

5.2 Data Breach Notification

In the event of a data breach affecting your personal information, we will notify you in accordance with applicable law, typically within 72 hours of discovery.

6. Cookies and Tracking Technologies

6.1 CalOPPA Cookie Disclosure

Under the California Online Privacy Protection Act (CalOPPA), we are required to disclose how we respond to "Do Not Track" signals. Currently, our Site does not respond to Do Not Track browser signals. However, you can manage cookies and tracking through the options described below.

6.2 Types of Cookies We Use

Essential Cookies:

Required for basic Site functionality
Enable navigation and access to secure areas
Cannot be disabled without affecting Site operation

Functional Cookies:

Remember your preferences and settings
Enhance personalization and convenience
May be disabled with reduced functionality

Analytics Cookies:

Google Analytics for usage statistics
Help us understand visitor behavior
Improve Site performance and content

Marketing Cookies:

Track advertising campaign effectiveness
Enable targeted advertising
May be shared with advertising partners

6.3 Third-Party Tracking

We may use third-party tracking services including:

Google Analytics: For website analytics and performance tracking
Social media platforms: For social media integration and tracking
Email marketing platforms: For email campaign tracking

6.4 Managing Cookies

You can control cookies through:

Browser settings (block or delete cookies)
Our cookie consent tool (where available)
Third-party opt-out tools
Device settings for mobile apps

Note: Disabling cookies may affect Site functionality.

7. Data Retention

7.1 Retention Periods

We retain your information for as long as necessary to:

Fulfill the purposes outlined in this Policy
Comply with legal and regulatory requirements
Resolve disputes and enforce agreements
Maintain business records

7.2 Specific Retention Periods

Project Records: 10 years after project completion
Financial Records: 7 years per IRS requirements
Contract Documents: 7 years after expiration
Marketing Lists: Until opt-out or 3 years of inactivity
Website Analytics: 26 months
Email Communications: 3 years

8. Your Privacy Rights

8.1 General Rights

You have the right to:

Access: Request access to your personal information
Correction: Correct inaccurate information
Deletion: Request deletion of your information (subject to legal limitations)
Portability: Receive your information in a portable format
Restriction: Limit certain processing activities
Objection: Object to specific uses of your information

8.2 California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act:

Right to Know:

Categories and specific pieces of personal information collected
Purposes of collection and categories of third parties receiving information
Sources of personal information

Right to Delete:

Request deletion of personal information (with exceptions for legal compliance, fraud prevention, etc.)

Right to Correct:

Request correction of inaccurate personal information

Right to Opt-Out:

Opt-out of "sales" or "sharing" of personal information (we do not sell or share personal information)

Right to Limit:

Limit the use and disclosure of sensitive personal information

Right to Non-Discrimination:

You will not face discrimination for exercising your privacy rights

Sensitive Personal Information: We may collect sensitive personal information including precise geolocation (for project locations), financial information for payment processing, and communications content. You have the right to limit our use of sensitive personal information.

8.3 EU/UK Privacy Rights (GDPR)

If you are in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation:

Right of Access: Obtain confirmation of processing and access to your data
Right to Rectification: Correct inaccurate data
Right to Erasure: Request deletion under certain circumstances
Right to Restrict Processing: Limit processing under certain conditions
Right to Data Portability: Receive data in a structured, machine-readable format
Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: Withdraw consent for consent-based processing
Right to Complain: Lodge complaints with supervisory authorities

8.4 How to Exercise Your Rights

To exercise any privacy rights:

Email: contact@rheacecontracting.com
Phone: (561) 316-7357
Mail: 2000 PGA Blvd. Suite 4440, Palm Beach Gardens Fl 33408
California Toll-Free: 1-800-XXX-XXXX (California residents only)

We will respond within 30 days for general requests and within 45 days for complex requests. For California residents, we will respond within 45 days and may extend by an additional 45 days if necessary.

8.5 Verification Process

To protect your privacy, we may require verification of your identity before processing requests. This may include:

Providing identifying information
Confirming control of email addresses
Additional verification for sensitive requests

9. Email Marketing

9.1 Email Communications

We may send you emails including:

Service-related communications
Project updates and notifications
Marketing and promotional emails (with consent)
Newsletter subscriptions

9.2 Email Marketing Platforms

We use professional email marketing services that may include:

Mailchimp
Constant Contact
AWeber
GetResponse
Other email service providers

These platforms may track email opens, clicks, and other engagement metrics to help us improve our communications.

9.3 Unsubscribe Rights

You can opt-out of marketing emails by:

Clicking "unsubscribe" in any marketing email
Contacting us directly
Managing preferences in your account (if applicable)

Note: You cannot opt-out of service-related communications that are necessary for our business relationship.

10. Payment Processing

10.1 Payment Information

When you make payments, we may collect:

Payment method details (credit card, bank account)
Billing addresses
Transaction history
Payment preferences

10.2 Payment Processors

We use secure third-party payment processors that may include:

PayPal
Stripe
Square
Bank transfers
Other secure payment methods

10.3 PCI Compliance

Our payment processing partners are PCI DSS compliant and use industry-standard security measures to protect your payment information.

11. International Data Transfers

11.1 Location of Processing

Our Site is operated in the United States. If you are located outside the United States, your information will be transferred to and processed in the United States.

11.2 EU/UK Data Transfers

For transfers from the EU/UK to the United States, we rely on:

Adequacy decisions where available
Standard contractual clauses
Other appropriate safeguards as required by GDPR

11.3 Your Consent

By using our Site or services, you consent to the transfer of your information to the United States and acknowledge that U.S. privacy laws may differ from your jurisdiction.

12. Construction-Specific Privacy Practices

12.1 Project Documentation

We may collect and maintain:

Property photographs and videos
Architectural plans and specifications
Permit applications and approvals
Progress documentation
Before-and-after imagery

12.2 Jobsite Privacy

We may implement security measures including:

Security cameras at jobsites
Access control systems
Visitor logs
Delivery tracking

12.3 Marketing Use of Projects

With your consent, we may:

Photograph completed projects
Use projects in portfolios
Share project stories
Display projects on our Site
Submit projects for awards

You may opt-out of marketing use at any time.

13. Changes to This Policy

13.1 Right to Modify

We reserve the right to update this Policy at any time to reflect:

Changes in our practices
New technologies
Legal requirements
Business needs

13.2 Notice of Changes

We will notify you of material changes by:

Updating the "Last Updated" date
Posting a prominent notice on our Site
Sending email notification (where appropriate)
For California residents: 30 days advance notice for material changes

14. Contact Information

14.1 Privacy Questions

For questions about this Policy or our privacy practices:

Privacy Officer
Avery Rouen Home Solutions LLC d/b/a Rheace Contracting
2000 PGA Blvd. Suite 4440
Palm Beach Gardens, Florida 33408
Email: contact@rheacecontracting.com
Phone: (561) 316-7357
California Toll-Free: 1-800-XXX-XXXX

14.2 EU Representative

If you are in the European Union and wish to contact our EU representative: [To be designated if needed]

14.3 Data Protection Authorities

EU residents may contact their local data protection authority if they have concerns about our privacy practices.

15. California-Specific Disclosures

15.1 CalOPPA Compliance

Under CalOPPA, California residents have the right to know:

What personal information we collect
How we use personal information
Whether we share personal information
How to access and modify personal information

15.2 Shine the Light Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties

for their direct marketing purposes.

15.3 CCPA Metrics

We will publish annual CCPA metrics including the number of requests received, complied with, and denied, along with the median time to respond.

16. GDPR-Specific Provisions

16.1 Data Controller

Avery Rouen Home Solutions LLC d/b/a Rheace Contracting acts as the data controller for personal information processed under this Policy.

16.2 Legal Bases Summary

Consent: Marketing communications, cookies (where required)
Contract: Service delivery, project management
Legal Obligation: Compliance with laws and regulations
Legitimate Interest: Business operations, fraud prevention, security

16.3 Data Protection Impact Assessments

We conduct privacy impact assessments for high-risk processing activities as required by GDPR.

BY USING OUR SITE OR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND THIS PRIVACY POLICY.